Vivi Danone Healthy Trainer
Objective: Develop a strategy to increase Danone brand visibility beyond yogurt in Italy
Outcome: Vivi Danone’s Healthy Trainer System incorporates the Danone brand into the consumer’s daily life by:
hosting health and fitness events such as grocery store pop-up kiosks with food samples and educational materials
promoting a free user-friendly Digital Trainer mobile app with exercise and calorie tracking
providing gyms and fitness centers with interactive vending machines that digitally link with the Vivi Danone Digital Trainer App and are filled with Danone products
creating social networking sites with health advice columns and meal recipes
introducing a new line of activewear clothing and accessories
Programs: Illustrator, Photoshop, InDesign
Collaboration: Danone and Domus Academy
Group Members: Lauren McCullough, Gisella Cianci, Manassanun Noksakul