UniWish Campaign
Objective: Increase and engage customers from various demographics for UniEuro, an Italian Electronics Store
Outcome: Spreading the UniEuro brand by creating the UniWish social media strategy in hopes of engaging customers through Facebook, Twitter, Pinterest, and Instagram by:
Provide UniWish photo booth kiosks located throughout the stores
Allow customers to take free pictures of themselves with their "wish list" item for birthdays, weddings, Christmas, graduations, and other special events
UniWish photo booths add special effects to the photo, like mustaches or hats, and UniEuro sends the UniWish photos to the intended recipients
Photos and addresses are catalogued and used for future e-newsletters and postings on Facebook, Twitter, Pinterest, and Instagram
UniEuro collects the information and:
Acquires testimonials about different products
Tracks popular items based on target demographics
Emails recipients related items personalized to each wish list
Programs: Illustrator, Photoshop, InDesign
Collaboration: UniEuro and Domus Academy
Group Members: Lauren McCullough, Gisella Cianci, Tapana Choochartpong